Chandrika

Chandrika Soap

Ayurveda: The ‘Science of Life’
Ayurveda is a word from Sanskrit - the ancient language of India - that translates as knowledge or science of life. Ayurveda originated some 5,000 years ago in the oral teachings of ancient rishis (pronounced ree-shees), or spiritual masters, who believed that all living things were based on underlying energies. They developed Ayurveda as a method for balancing these energies and thus promoting optimal health and longevity. Ayurvedic theory influenced Greek and Chinese medicine and evolved into a sophisticated system for preventing and treating disease.

The term "Ayurveda" literally means "the science of life". This ancient system of medicine, developed in India over a period of 5000 years, encompasses both Preventive & Prescriptive aspects. Ayurveda offers a great deal of excellent practical advice for the common man on every aspect of life and living. What is unique to Ayurveda is Ayurvedic practitioners teach patients to understand their unique bodily constitutions and show them how to use diet, massage, herbs, and lifestyle adjustments to harmonize body, mind, and spirit. Compared to other systems of medicine, this natural approach to health care caught appreciation of the world as safe and scientific.

Today, an estimated 300,000 ayurvedic physicians practice in India, often in close conjunction with doctors trained in Western, conventional medicine or in homeopathy. In recent years a more science-savvy take on Ayurveda has spread to distant parts of the world including the United States, where it has begun to flourish alongside other holistic, patient-oriented, natural, non-invasive medical systems such as traditional Chinese medicine.

History:
In the earlier part of the 20th Century, Ayurveda, though known for its goodness was not very popularly used in day to day life. One man from a small town in Kerala had the vision to recognize the power of Ayurveda-C.R.Kesavan Vaidyar. He decided

• To give the power and magic of Ayurveda in the hands of the common man
• To capture the essence of Ayurveda in a product that they use daily
• To use his knowledge to bring together the best in Ayurved

And Chandrika was born in 1940! This product caught the fancy of the people and Chandrika became a household name especially in Southern India.

Current:
Wipro took over the brand in Indian and SAARC Countries in June, 2004. Since then the brand has grown in strength and has further consolidated it’s position in the Ayurvedic Soap Category.The Brand is a significant player in the Ayurvedic Soap Category. It is the No.1 Ayurvedic Soap in Kerala and is widely distributed in Southern and Western India.
Today the Brand stands committed to providing healthy and glowing skin by offering a product that is enriched with 7 essential oils and the goodness of Ayurveda.

What makes the brand so great?
Original Ayurvedic Soap-Providing natural skin care sine 1940
Pleasant and lingering natural fragrance
Traditionally hand made-Provides excellent lather
Made using formula from ancient Ayurvedic texts
Enriched with 7 Essential Oils, which work from within to provide the skin a natural glow
Contains rare herbs and natural extracts
Made from pure coconut oil (49% of the soap is made up from pure coconut oil)-For superior skin feel

Chandrika Amritam

A variant of the heritage Ayurvedic soap Chandrika, Chandrika Amritam offers “Complete freshness for body and mind”. The product is an innovation, as for the first time, the consumer has a bath oil (in a unique easy to use form) that comes with the soap, to create a delightful bathing experience.

Amritam with 18 Ayurvedic herbs, is an enrichment of the original Chandrika, and is enhanced with the addition of sensuous aromatic Ayurvedic oil (given in a little bottle within each packed cake of soap), creating a unique bathing experience that rejuvenates both mind and body.      

Just one or two drops of the oil added to the bath water, will invigorate the mind and body and recreate the therapeutic properties of a spa; A “never seen before” for the Indian consumer.

The soap and oil combination opens the pores of the skin and gently cleanses, leading to a healthy and glowing skin while invigorating the senses. Truly a first.

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