Santoor
Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category.
The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market.
Millions of women across the country have discovered the secret of younger looking skin with Santoor. It is a truly unique soap that combines the goodness of natural ingredients - Sandal, Turmeric and natural Skin Softeners.
Sandal provides a cooling and soothing effect that softens skin, while turmeric controls formation of skin darkening pigments like melanin, to give skin a radiant glow. Natural Skin Softeners make skin soft and supple. The end result, skin that is so healthy and beautiful, it lies about your actual age!
Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands in India.
Santoor is available in three variants – Santoor (Sandal & Turmeric), Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil – a favourite of discerning consumers.
Santoor Face wash is a soap free formulation that gently cleanses and moisturizes your skin. Unlike soap, it will not leave your face feeling dry and stretched. Enriched with Almond milk, which cools and soothes your skin and Aloe Vera that tones and softens it. Use regularly for a clean fresh and glowing skin.
Santoor Ever Young creams retain the brand equity of the Santoor brand, which stands for “younger looking skin”. Cream positions itself with emphasis on both “Fair” and “Young”.
Santoor Ever Young cream is based on a revolutionary breakthrough in skin whitening technology and is getting test marketed in Andhra Pradesh. Product has been extensively tested with consumers and has been proven to be superior in terms of benefit delivery to all key competitive brands.
Presently all the fairness creams are fulfilling the desire of Teens to become beautiful. But the Indian wife require creams during 2 important phases of her life:
- A physiological change: The woman, at this age, has typically had her first baby. During pregnancy, the woman’s body undergoes various physiological changes, one of them being increased pigmentation, more pronounced on the face.
- The social change: Through marriage and soon afterward, there is a lot of attention on the new wife. But with pregnancy and childbirth, the attention shifts to the baby, and the wife experiences a less stroked life from her husband and others. This results in post marital depression for the woman
Its only Santoor Ever Young Cream, which serves to help the woman rediscover herself and attract attention to her during those phases of life. It also helps in combat these changes and restore youthfulness.
Santoor Talc is the first to offer the goodness of Sandal in Talc. It’s a fine white talc with long lasting fragrance which leaves its impressions to last all day long.
It adds on the promise of ‘Santoor’ to make you ‘Look young’ and its fragrance works on you to make you ‘Feel young’ and thus Santoor Talc promises to change the world around you with ‘Look young Feel young’. Its used by all as a basic cosmetic to keep them fresh after bath. It has grown over the years to become one of the largest selling brands in southern and western parts of India.
Santoor talc has grown in its form and evolved with its consumers. It has always taken the initiative to align with the evolving consumers expectataion. Santoor Talc has recently taken a new avatar with improved shape and easy to use flip-top dispensing.
Santoor Talc is readily available in 100g monthly pack, 400g family pack and 50g travel pack. It’s been also made available in trial pack of 20g at attractive price point of Rs.5.
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